How ‘the voice’ of Al Jazeera America changed after its launch
Al JazeeraAmerica, the world’s most popular English-language media outlet, has officially launched its digital subscription service, with a big focus on diversity and representation.
The company has already begun the rollout of its first American-made video, a comedy special that features the voices of comedian and actor Stephen Colbert and a range of other actors and personalities, in addition to its international content.
Al Jazeera Americas co-founder and CEO, Amr Zayed, told Al Jazeera in an interview that the new platform was a first step in the network’s continued commitment to diversity.
“This is a big deal for us.
I’m excited about it,” he said.
“We’re going to be really careful about what we do with it.
We have a big plan.
We’re going go in and we’re going take it very seriously.”
Zayed said the platform is still in the early stages of development, but is already providing some of the tools to make it happen.
“Our content is not going to look and feel exactly the same,” he added.
“It’s going to have a lot of different voices and it’s going be very diverse.
It’s going the other way as well, in a very real sense.”
The company said it was also launching a series of videos, called Voices, which will feature comedians, actors and writers.
“Voices” will be made available in Spanish, French, Italian, Portuguese and Russian, with an option to watch in a new “Asian” language when it launches later this year.
“Al Jazeera America is committed to diversity in its news, entertainment and public service offerings and has always sought to offer a platform for all voices to have their voices heard and celebrated,” Zayed added.
Al Jazeeras content is based in the United States, and Zayed described it as an “international hub for the global media”.
“We are very happy to be a part of this,” he told Al Jazeera.
“The Al Jazeera brand is based on truth and journalism and we believe that Al Jazeera is one of the best news sources for everyone.”
Zay added that the launch of the service, dubbed Al Jazira, would allow Al Jazeera to bring its content more broadly to a broader audience, but it would also be important for the company to continue to work with other networks and digital platforms to expand its reach.
“I think we’re taking a risk in the U.S. We want to expand beyond our base,” he explained.
“But I think the biggest challenge is in other parts of the world.
We don’t have a good platform for them.
We need to work harder to create one for them.”
The launch of Al Jazeras service is not a surprise to Al Jazeera’s parent company, Al Jazeera Media, which announced the launch in December.
“There’s a lot that we want to do, and there’s a huge amount of people who want to be part of the story,” Zaid said.
The launch also comes a month after the news agency launched a digital version of its Arabic-language service, Al-Jazira.
“When Al Jazeera first launched Al Jazias, it was very successful and was one of our biggest and best selling news stories,” said Zayed.
“In fact, our audience, our revenue and our brand is one reason why Al Jazaeras is the only English-speaking news service in the world that has been able to survive.”
Zaid also said Al Jazeera was in talks with some of its media partners in China, as well as other countries in Latin America and the Caribbean, to create a “voice-powered” news platform for Al Jazeera American.
“A voice powered Al Jazaras is a platform that is going to empower all of the voices that make up the Al Jazeera story,” he pointed out.
Zaying said the launch was also an opportunity for Al Jasharias audience to meet the new president of the company, Peter Beasley. “
Some of the news stories we do have, we will be bringing to Al JAZERA as well.”
Zaying said the launch was also an opportunity for Al Jasharias audience to meet the new president of the company, Peter Beasley.
“Beasley has been at Al Jazeera since 2005, and he’s a very passionate and knowledgeable person,” he continued.
“He is very committed to this mission and is very well respected.”
Zays new position as CEO of Al Zayad is the latest shakeup at Al Jayeras.
In December, the company announced that it would close its US offices, citing an “over-reliance on digital”.
The move was the latest in a series made by the company on the US, which it said was becoming “a more and more important market”.
The company, which was founded in 2006, had been operating out of offices in New York and Washington DC, but Zayed now holds a “special role” in managing the company’s operations there.
He said that it was important