Twitter Audit: Why are you so bad?
Twitter is in the middle of an audit process that’s being led by the company’s audit committee.
It’s expected to provide a report in the coming weeks that includes what it learned from the audit.
Here’s what we know so far.1.
Twitter is going to audit its business models and processes.
Twitter said in a statement that it would provide a “full and complete accounting” of its business model and “process for the past two years.”
Twitter said it will also provide a full and complete audit of its compliance with the Federal Trade Commission’s (FTC) rules and regulations.2.
Twitter’s audit team will focus on the following areas: Twitter’s “Business Model,” which includes revenue, user engagement, retention and the like, Twitter’s engagement, marketing and advertising, and the company, which Twitter described as “the best place to work, live, and play online.”
Twitter’s other business models, including its advertising model, are not part of the audit, but are likely part of it.3.
Twitter will provide a detailed analysis of its financial results, including revenue, advertising revenue, and user engagement.
Twitter says it will provide the audit to “appropriate officials, including those responsible for oversight and regulatory compliance.”4.
Twitter has hired the CFO, a senior executive, and its former head of regulatory compliance, and it has hired two outside counsel to work on the audit process.
Twitter also plans to hire “a compliance consultant to provide additional insight and analysis on the results.”5.
Twitter believes it has the tools to fix its broken ad-based model.
“We will continue to invest aggressively to create a sustainable business model for Twitter and provide better value for advertisers,” Twitter said.
Twitter CEO Jack Dorsey told Bloomberg News in January that Twitter has been working on its business and ad-focused model for “two years.”
It’s unclear how long the audit will take.6.
Twitter announced in April that it was in talks with a new partner for its ad-driven business model, according to a blog post from Dorsey.
Twitter “is currently exploring opportunities to partner with a large ad-tech company, or even a company that offers the same kind of revenue-generating services,” Dorsey wrote.7.
Twitter may also use its newly acquired AdWords account to test ad-related analytics tools.
“The AdWords team has been a pioneer in creating the tools that allow advertisers to understand their audience and target them, as well as to deliver ad experiences to those users,” Dorson wrote.8.
Twitter did not respond to a request for comment on Twitter’s plan to hire outside consultants for the audit or to explain what steps it has taken to improve its ad business.9.
The audit is likely to take some time, but Dorsey said that Twitter will continue working on improving its business, including developing new products and services.
“I’m confident we’ll continue to grow as a company and deliver even better products and experiences for our users,” he said.